Red Button & Sustainability

We like working on our products. On the fitting, quality, look and feel. We also enjoy working on the sustainability of our products. It is part of what we are. It is part of our collaboration with our suppliers. We talk about the conditions of workers, the chemicals we use and want to avoid, sustainable alternatives for the fabrics we develop and about recycled and bio-degradable packaging.

In order to make sure workers in our supply chain are well looked after we make sure that our key suppliers are regularly audited. All audits are based on our Code of Conduct. Our Code of Conduct is in line internationally defined human and labor rights and the code developed by amfori BSCI. We as Magic Apparels/Red Button are members of amfori BSCI.

Another important pillar of our sustainability program is our Restricted Substances List. This list is developed to make sure our products are safe and responsible. It is also used to assure our products meet international chemical legislation including EU-Reach. In some cases our list even exceeds international norms and limits in order to promote best practice and advance the industry.

A new but exciting step in our sustainability program are steps to become a more circular brand. Following this approach waste does no longer exist but is used again as input to produce new products. We set our first steps. All our packaging material is either made from recycled card board or biodegradable plastics. A next step will be the introduction of fabrics made with recycled polyester. Exciting, we will keep you posted….!

About us

Red Button is a leading premium denim brand known for it’s perfect fit and pure design. From our design studio in the heart of Amsterdam we create exciting collections where you will find the latest trends translated in our own unique style. We love to inspire our customers with an unexpected exciting detail, fun new prints or a seasonal injection of colour. Red Button incorporates the very latest in technology to offer beautiful collections that fit flawlessly.

Our mission is always to create ‘The perfect fitting jean’ using super soft technical fabrics that both stretch and support. Red Button uses premium materials to ensure durability that never loses it’s shape. Red Button is growing each year and is now sold in over 1200 stores across Europe… the key to our success is that we are proactive, supportive and always put ourselves in the shoes of our customers.

Red Button believes in long term relationships, not just with the woman who wears Red Button, but also with our valued customers. Our premium quality collections can be retailed at an affordable and commercial price point and we work especially hard to give our retail partners an attractive margin.

Discover Red Button…feminine, contemporary jeans that look great and feel even better…